The Frugal Founder's Guide to MarTech

Julie Casali 7/24/26 Julie Casali 7/24/26

The Frugal Founder's Guide to MarTech

Founders don’t need a Ferrari. They need a CharlieCard.

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The Intern

Julie Casali 5/6/26 Julie Casali 5/6/26

The Intern

The new hire is a bit odd.

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The Rosetta Stone of Revenue

Julie Casali 4/15/26 Julie Casali 4/15/26

The Rosetta Stone of Revenue

Your GTM teams have a fluency problem.

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The 90s Called: They Want Their Metric Back

Julie Casali 3/17/26 Julie Casali 3/17/26

The 90s Called: They Want Their Metric Back

Scoring leads like it’s 1999.

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Goldilocks and the Three Selling Motions

Julie Casali 12/2/25 Julie Casali 12/2/25

Goldilocks and the Three Selling Motions

An allegory of misalignment.

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The Goo Goo Gaga Principle (Or Why I’m Getting an MBA)

Julie Casali 10/8/25 Julie Casali 10/8/25

The Goo Goo Gaga Principle (Or Why I’m Getting an MBA)

Babbling your way to ability.

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Don’t Rob People of Their Messes

Julie Casali 9/16/25 Julie Casali 9/16/25

Don’t Rob People of Their Messes

The hidden cost of speaking up.

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Just Go for a Poddle: Professional Growth at a Reasonable Pace

Julie Casali 8/12/25 Julie Casali 8/12/25

Just Go for a Poddle: Professional Growth at a Reasonable Pace

Why sprint when you can poddle?

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Your Gut Has Shit for Brains (And Other Hard Truths About Intuition)

Julie Casali 4/23/25 Julie Casali 4/23/25

Your Gut Has Shit for Brains (And Other Hard Truths About Intuition)

Think before you blink.

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What Mud, Manure, and Emu Bites Taught Me About Work Satisfaction

Julie Casali 3/12/25 Julie Casali 3/12/25

What Mud, Manure, and Emu Bites Taught Me About Work Satisfaction

Farm to table career perspective.

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From Architects to Oil Rigs: 3-Steps for Learning Any Industry Fast

Julie Casali 2/2/25 Julie Casali 2/2/25

From Architects to Oil Rigs: 3-Steps for Learning Any Industry Fast

Duolingo can’t help you now!

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Layoffs: A Career Plot Twist

Julie Casali 1/15/25 Julie Casali 1/15/25

Layoffs: A Career Plot Twist

A catalyst for character evolution.

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ABM: Welcome to the VIP Section of Marketing

Julie Casali 8/24/24 Julie Casali 8/24/24

ABM: Welcome to the VIP Section of Marketing

Forget the fishes. It’s time to go to da clerb.

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Ditch Toxic Positivity: Why Tragic Optimism Builds Stronger Teams

Julie Casali 7/7/24 Julie Casali 7/7/24

Ditch Toxic Positivity: Why Tragic Optimism Builds Stronger Teams

Look on the not-so-bright side.

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GDPR: Why You Should Care Even When You Don’t Have To

Julie Casali 6/2/24 Julie Casali 6/2/24

GDPR: Why You Should Care Even When You Don’t Have To

There’s zero benefit to not doing it.

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You're Doing A/B Tests Wrong (And 4 Ways to Fix It)

Julie Casali 4/14/24 Julie Casali 4/14/24

You're Doing A/B Tests Wrong (And 4 Ways to Fix It)

Because E=MC² > Vibes

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5 Tips for Creating Truly Lovable Content

Julie Casali 2/14/24 Julie Casali 2/14/24

5 Tips for Creating Truly Lovable Content

Win hearts, not just clicks.

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6 Hacky Marketing Tactics to Give Up This New Year

Julie Casali 1/10/24 Julie Casali 1/10/24

6 Hacky Marketing Tactics to Give Up This New Year

You’re better than this.

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