The Frugal Founder's Guide to MarTech

Written By Julie Casali

My general philosophy on marketing technology is the same as my philosophy on kitchen gadgets: if it only does one very specific thing and costs more than my stand mixer, I'm not buying it. Recently, I had the chance to spend an afternoon with the founders in Boston University's Accelerator program to share this philosophy.

Founders with four employees and their uncle on the payroll do not need a Fortune 500 company-sized tech stack. The biggest struggle when you’re building a business from the ground up is consistently connecting with the people who want to talk to you, and there are plenty of no- and low-cost tools to help you get started.

The slide deck below walks through a simple framework for building a marketing stack that can grow alongside an early-stage startup, a few workflow automations that will save you from repetitive tasks and ensure good data hygiene from day 1, and some practical considerations for deciding when it's time to add more sophistication.

 
 
Julie Casali
My name is Julie. I'm not a psych professional, but I have a TON of knowledge on the common psychological disorders that affect women. I've spent most of my adult life trying to learn the complex workings of the human brain so that I might better understand my own ADHD/anxious mind. Despite my struggles with attention, I earned a master’s degree in media studies in 2013. Since then, I've been working in publishing as a media/marketing guru.
http://adhdsmarties.com/
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