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JULIE CASALI


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JULIE CASALI


 

Hi there!

My name is Julie.

I’m a digital marketer and content producer with 5 years experience in B2B, PaaS/SaaS, and inbound/outbound marketing. I help businesses create and deliver meaningful content that attracts and inspires key audiences.

I have a ton of rotating hobbies and interests, but these days I mostly geek out about podcasts that make my brain bigger, practicing photography, and being an awesome mentor.

 
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So you walk into a party...


So you walk into a party...


Account-Based Marketing, itslearning

 

So you walk into a party where you don't know anyone. What's easier? Trying to connect with everyone in the room at once (maybe do a one-armed handstand?) or approach one person or a small group and strike up a conversation? Unless you know a mind-blowing party trick, you choose the latter strategy.

At itslearning, we take the same approach to the market. As an Account-Based Marketer, I gather technographic, psychographic, and demographic data to build profiles for key prospects. I use those insights to craft highly personalized campaigns to develop relationships with those accounts and nurture them through the sales cycle.

 
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Getting geeky about accounting is the geekiest kinda geeky there is.


Getting geeky about accounting is the geekiest kinda geeky there is.


Content Marketing, AccountingWEB

 

As the lead marketer for Sift Media's digital publication, AccountingWEB.com, I got geeky about the Accounting industry to deliver content marketing campaigns to our 40K subscribers. In my first 3 months at Sift, I introduced new project management processes and tools that improved internal communications and streamlined workflows.

After 6 months, I laid out a new content marketing strategy, up-cycling evergreen content into eBooks, slideshows, social media posts, and a variety of other content to increase social engagement and site traffic. I also crafted successful lead gen campaigns for our SaaS advertisers, including Intuit, Thomson Reuters, and Sage.

 
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Support women-owned businesses!


Support women-owned businesses!


SMB Marketing

 

I offer pro bono consulting to local women starting their own businesses. I work with them to develop their brand identity, determine how to reach their target market, and teach them low and no-cost strategies to get buyers in the door.

 

Mend Acupuncture

Mend is an acupuncture and holistic health center in NH. I advised the owner/practitioner on basic SEO strategies to drive traffic to her site and provided a calendar of low-budget activities for gaining new clients in the early stages of launching her business.

Whipstitch Sewing Café

The Whipstitch Sewing Café is a DIY crafts café in RI. I worked with the owner to develop her brand identity and build an online presence. I gave her essential tools and best practices for maintaining social engagement and provided tips for building strategic partnerships.

Kaleidoscope Society

The Kaleidoscope Society is an online community and media outlet for women with ADHD. I worked with the founder to implement an email nurture campaign to increase site traffic and helped her develop engaging content including a podcast series.