Projects
ABM Best Practices: 1:Few Playbook
A field-ready playbook and AI-powered journey design tool built to help regional marketing teams plan, execute, and measure ABM campaigns at scale.
Up-Sell Play: Personalized ROI Content
A creative workaround for when customers are allergic to case studies. It unlocked expansion pipeline and turned a customer into an internal champion.
Retention Play: Experiential Marketing
A virtual Thanksgiving masterclass with Iron Chef Geoffrey Zakarian that turned pandemic fatigue into one of Autodesk's most memorable customer moments.
Renewal & Cross-Sell Play: Direct Mailer
A physical blueprint mailer for Autodesk’s BIM 360 Design that stopped AEC professionals in their tracks and influenced over $90K in NARR.
New Business Play: Personalized One-Time Offer
A quick-turn campaign targeting newly funded school districts grew qualified pipeline by 12% and got us in the door before competitors .
Writing Samples
A professional blog that acts as a strategic sandbox. It’s a low-stakes way to pressure-test new ideas and keep my storytelling instincts sharp.