My name is Julie.
I’m a digital marketer with over 10 years experience in B2B tech. I help businesses create and deliver meaningful content and experiences that inspire key audiences.
I have a ton of rotating hobbies and interests, but these days I mostly geek out about podcasts that make my brain bigger, riding my bike, and being an awesome cat mom.
You walk into a party…
Account-Based Marketing (ABM)
Say you walk into a crowded party and want to make some friends. What’s easier? Try to connect with everyone at once (maybe do a street-style magic trick) or approach a small group and join the conversation they’re already having? Unless you’re David Blane, you’ll have much better luck with the latter strategy.
Account-Based Marketing is a similar approach to engaging target markets. In my work, I craft highly personalized content and campaigns to meet targeted audiences where they’re at with the aim of educating, inspiring, and maintaining lucrative business relationships.
Support small!
SMB Consulting
I offer a variety of pro-bono consulting services to local small business owners. I work with them to develop their brand identity, determine how to reach their target market, and teach them low and no-cost strategies to get customers in the door and keep them coming back.
Mend is an acupuncture and holistic health center in NH. I advised the owner/practitioner on basic SEO strategies to drive traffic to her site and provided a calendar of low-budget activities for gaining new clients in the early stages of launching her business.
The Whipstitch Sewing Café is a DIY crafts café in RI. I worked with the owner to develop her brand identity and build an online presence. I gave her essential tools and best practices for maintaining social engagement and provided tips for building strategic partnerships.
The Kaleidoscope Society is an online community and media outlet for women with ADHD. I worked with the founder to implement an email nurture campaign to increase site traffic and helped her develop engaging content, including a podcast series.