Account-Based Marketing Manager,
May 2018 - Present
The ABM team at Autodesk is at the forefront of a company-wide shift to accelerate growth through improved marketing and sales collaboration. We use a mix of tactics to deliver the right message to the right person at the right time.
Drive account specific marketing planning aligned to sales strategies for account-appropriate offerings
Evaluate, select and manage vendors that contribute to local demand creation programs including agencies, direct mail providers, and fulfillment services
Proactively engage with sales teams to coordinate, communicate, and optimize the impact of marketing activities
Monitor the delivery and execution of plans, and measure effectiveness of resource allocation, efficiency and ROI to inform any adjustments
Use data and dashboards to inform future tactics and programmatic campaign adjustments
Account-Based Marketing Manager
Oct. 2016 - April 2018
As the Account-Based Marketing Manager at itslearning, I manage, deploy, and measure the success of highly targeted marketing campaigns designed to move key prospects through the sales cycle.
Develop and tailor multi-channel, targeted campaigns for key prospects
Maintain detailed profiles and personas to align marketing strategies and tactics
Manage production of personalized content to generate brand awareness, engagement, and conversions
Build and maintain segmented and multi-tiered email nurture streams for key prospects and opportunities
Analyze key performance metrics to determine effectiveness of campaigns
Within the first 9 months, helped convert a key prospect valued at 770K
Content Marketing Manager
Mar. 2015 - Oct. 2016
As the lead the marketer for Sift Media's digital publication AccountingWEB.com, I got geeky about the accounting industry to deliver thoughtful content marketing campaigns that helped us and our SaaS advertisers develop meaningful relationships with our subscribers.
Consulted with our SaaS advertisers to craft native advertising and sponsored content campaigns
Managed the complete lifecycle of content from creation to deployment
Optimized campaign activities to reach advertiser and company goals
Proposed strategies to capitalize on the latest marketing trends
Within year 1, helped double website subscribers to over 40K
SMB Marketing Consultant
Feb. 2015 - Present
I offer pro bono consulting to local women starting their own businesses. Depending on the client's needs, I might:
Collaborate to develop their brand identity and brand assets
Help them determine their target market and the best channels for reaching them
Demonstrate how to build a scalable marketing plan
Provide them with tools and resources to support their marketing efforts
Teach them low and no-cost strategies to generate leads and get buyers in the door
Show them how to create search engine/social media optimized content to support their engagement strategy
Offer best practices for customer marketing and loyalty
Provide them with benchmarks for measuring their campaign success
Jan. 2013 - Feb. 2015
As the lead marketer for SAPinsider's HR, CRM, and SCM/PLM user conferences, I deployed and managed multi-channel campaigns to drive registrations.
Collaborated with conference producers and sales to develop marketing campaigns
Created compelling copy for email, print, online, and social media campaigns
Assisted in the implementation and monitoring of SEO/SEM strategies
Tracked the effectiveness of campaigns and made suggestions for optimization
Conducted research (e.g. phone interviews, email surveys) to determine attendee needs and satisfaction
Acquired endorsements from thought leaders, event exhibitors, and media partners
Traveled onsite to conferences to curate content for future campaigns
HubSpot Inbound Certified
As a widely recognized authority on inbound marketing methodology, HubSpot is my go-to for professional resources and development. Their Inbound Marketing Certification course reinforced my knowledge of basic inbound strategies and taught me best practices for everything from content lifecycle management to website optimization.
The lessons provided in their course are transferable across all platforms, not just their marketing software.
M.A. in Media Studies
After graduating with a B.A. in 2008, my former employer at the campus bookstore offered me a full-time position. This opportunity allowed me to pursue a postgraduate degree in Media Studies to gain a mastery of the theoretical side of digital media.
B.A. in Communications
B.A. in Film Studies
As an undergrad, I majored in both Mass Media Communications and Film Studies. I learned techniques for making narrative films, documentaries, mobile media, television and radio programming. I also studied theories and research exploring the role of the media in society.
I was involved in a number of on-campus organizations: I was the Events and Social Media Manager for the TV station, Contributing Writer for the newspaper, Costume Seamstress for the Theatre Department, and a DJ for the radio station.