Principal Marketing Program Manager

April 2023 - December 2024

Demand Generation Manager

January 2021 - April 2023

I joined Boston Dynamics during an early growth phase and built marketing infrastructure from the ground up: multi-channel campaigns across logistics, manufacturing, higher education, and public safety, paid acquisition channels, and nurture programs designed to move early-interest prospects toward sales-ready status.

After a promotion in 2023, I launched the company's first ABM strategy. Working closely with sales leadership, I built a data-driven targeting approach for high-value prospects and expansion accounts, and brought in Demandbase to implement lead scoring and automated workflows that surfaced high-intent leads before they ever hit our CRM. Within the first year, account-specific programs generated a 5x return on investment and a 175% increase in average deal size YoY.

Enterprise Account-Based Marketing Manager, Design & Manufacturing, NAMER

April 2020 - December 2020

Mid-Marketing Account-Based Marketing Manager, AEC, NAMER

May 2018 - April 2020

Account-Based Marketing Manager

Oct. 2016 - April 2018

At itslearning, I established the company's first ABM program, partnering with sales to identify high-priority K-12 districts and crafting targeted initiatives for curriculum directors, tech coordinators, and superintendents, each with distinct concerns and buying triggers. I developed 1:1 content and outreach strategies to revive stalled opportunities, supporting districts through grant cycles, compliance hurdles, and shifting instructional needs.

Content Marketing Manager

Mar. 2015 - Oct. 2016

Early in my career, I worked on a specialized publishing site for accounting professionals, learning how to reach a niche but influential audience. I led content initiatives that grew the subscriber base to 40,000 through eBooks, blogs, and videos built around emerging trends like automated bookkeeping and the shift toward advisory services. That positioning also opened doors with major advertisers: I guided Intuit and FreshBooks in developing native ad campaigns that consistently generated 5% lead conversion rates.

Small Business Consultant

Feb. 2015 - Present

Throughout my career, I've volunteered consulting services to local small businesses, helping them define their brand, identify their target market, and teach them low and no-cost strategies to attract customers. I also help them build scalable marketing playbooks and create search engine/social media-optimized content to support their engagement strategy.

Account-Based Go-to-Market (GTM) Certification

March 2025

Years of executing account-based marketing across industries taught me a lot. ABM certification filled in the gaps I didn't know I had, reinforcing the value of data-driven account selection, tiered segmentation, and precise personalization, and making a strong case for something I'd seen firsthand: without executive buy-in, cross-functional alignment doesn't happen.

Predictive Analytics for Marketing

June 2022

A predictive analytics course pushed my data skills further. I learned to build models for real marketing problems, optimize data sources, segment markets, and size campaigns against financial targets. I came out able to recommend product mixes and sharpen customer value. It reinforced why data-driven thinking has to sit at the center of good marketing leadership.

Diversity, Equity & Inclusion Certificate Program

Sept. 2021

Representation matters, but it's not enough on its own. Cornell's Diversity, Equity and Inclusion course gave me data-driven frameworks for building workplaces where people actually feel welcome and empowered, not just present. It sharpened how I think about inclusive leadership and reinforced something I already believed: diverse perspectives, when genuinely valued, drive better ideas and more durable growth.

Influence and Persuasion in Leadership

Dec. 2020

Harvard's Influence and Persuasion in Leadership course sharpened something I already lean on: inspirational leadership. It reframed how I think about trust, showing that it's built through deliberate listening, genuine curiosity about others' perspectives, and communication with real intent. The biggest takeaway was about influence itself: it works best not through authority or charm, but through honest connection and giving people the conditions to act.

Behavioral Decision-Making

Nov. 2019

Harvard's Behavioral Decision-Making program changed how I think about tough calls. It exposed the psychological and emotional forces that quietly shape judgment, often without our awareness, and gave me a framework for predicting how different choices are likely to play out. The result is more confidence, faster decisions, and a clearer way to guide teams toward strategic goals.

MBA Candidate, Class of 2027

I've led teams, built programs from scratch, and adapted to real disruption. But I've also seen the ceiling that comes with functional expertise alone. This program is how I’m sharpening my strategic thinking, filling gaps in finance and operations, and becoming the kind of leader who can navigate anything with clarity and confidence.

M.A. in Critical Media Studies

Graduating into the 2008 recession wasn't ideal, but it taught me to make the most of what was in front of me. I took a job managing shipping and receiving at my college bookstore, stayed on campus, and used the access to earn a master's degree. That degree sharpened my research, analysis, and storytelling skills and gave me a real foundation for the marketing career I was building toward.

Double major: B.A. in Mass Media Communications; B.A. in Film/Cinema/Video Studies

My bachelor's in Mass Media Communications and Film Studies gave me hands-on training across narrative film, documentary, mobile, television, and radio. Outside the classroom, I kept busy: managing events and social media for the campus TV station, writing for the student newspaper, sewing costumes for the theatre department, and DJing at the radio station.