New Business Play: Personalized One-Time Offer

Email Asset

Target Email

Sent to key contacts in the district. Clickers were sent to BDRs for immediate follow-up.

Landing Page

Microsite

Visible only to contacts in that district, an all-in-one focused destination for our services, including testimonials from customers.

Flyer

Mailed Letter

From our Senior Educational Advisor, a highly influential thought leader in the space. Sent along with a spec sheet on our services.

Goal: Position itslearning as a trusted partner to K–12 districts and generate new pipeline.

Overview: I developed a targeted ABM campaign offering grant-writing support, combining personalized marketing emails, SDR follow-up for engaged contacts, and a direct mail component tailored to district leadership.

Results: This approach deepened trust with key decision-makers and improved engagement across the buying committee, contributing to a 12% increase in qualified pipeline from grant-supported districts.