Attention Grabbing Social
Everyone's social media feeds are flooded with promotions and ads (although less so on Facebook these days) so it takes something exceptional to get your followers to pay attention to this type of content. My philosophy: get weird. Use imagery that forces you to look twice while telling an interesting visual story.
Campaings on the Fly
The thing about Account-Based Marketing that's both exhilarating and exhausting is that most campaigns are ad hoc. We'll build a campaign in a day to capitalize on a one-time opportunity. For example, if we learn that a grant or funding contest is launchd in a targeted school district, we'll create and deploy personalized campaign assets offering writing and consulting services and encourage a continued partnership if they win.
Click, download, repeat!
Working for a publishing company made content creation crazy fun. When I started at AccountingWEB, we had no strategy in place for re-using, or as I like to refer to it "up-cycling," our articles into other types of engaging content. So I built a content calendar from scratch and began producing everything from e-books to infographics.